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10 Dicas Capitais para Melhorar a Taxa de Abertura de Emails

10 Dicas Capitais para Melhorar a Taxa de Abertura de Emails

O email é uma das melhores formas de chegarmos aos nossos potenciais clientes, e é por isso que é um meio no qual devemos ter um bom entendimento.
Sabia que um(a) empresário(a) ou alguém numa posição de gestão pode chegar a receber cerca de 100 emails por dia? As suas mensagens estão a concorrer contra outros anúncios, newsletters e “coisas a fazer”. O seu “assunto”, ou seja, o título do seu email, pode fazer ganhar ou perder uma campanha, portanto é algo que é necessário prestar pelo menos alguma atenção, pois é atenção que você tem que captar. Não perca o tempo dos seus leitores e potenciais clientes, porque isso pode resultar em ser apagado e classificado como spam.

Para ajudar nesse sentido, eis alguns cuidados e recomendações sobre assuntos de emails.

aumentar_taxa_de_abertura_emails

Curto e conciso
Os emails com mais de 50 caracteres ou menos geram mais aberturas e cliques do que aqueles que são mais compridos. Não tente escrever “Os Lusíadas”, seja breve.

Personalize a sua mensagem
O que será mais fácil do que escrever o nome do seu cliente na mensagem? Escrever algo como “Caro cliente” é considerado genérico. Escrever “Caro João” é personalizado. Estestipos de emails são a melhor forma de mostrar ao cliente que eles não apenas um número na sua base de dados.

Escreva o benefício
Ninguém vai abrir os seu emails se não existir um benefício. Quer esteja a fazer referência a uma promoção, oferta, uma notícia importante sobre a sua empresa ou um downloadpara eles descarregarem, certifique-se que o cliente sabe o que é que eles estão a abrir.

Teste A/B
Se não tem a certeza qual o tipo de assunto que poderá aumentar a taxa de aberturas ou cliques no seus emails, poderá ser útil fazer um teste A/B. Teste os seus assuntos com o método A/B; crie dois emails com algumas pequenas diferenças e envie 1 desses emails para 50% da sua lista, e o outro email para os outros 50%, e meça os resultados.

Seja coerente
Os seus clientes não nasceram ontem, não escreva assuntos que sejam decetivos, porque isto irá fazer com que as pessoas se removam da sua lista, assim como colocar o seu email na caixa de spam. Prometa aquilo que escreveu no seu assunto.

Caps lock
OLÁ COMO ESTÁ? E QUE TAL ABRIR ESTE EMAIL AGORA. Escrever com Caps Lock (letras de caixa alta) é como se estivéssemos a gritar, e isso não é agradável para a pessoa ler o texto. Os seus clientes não gritam consigo, estenda-lhes a mesma cortesia. O botão de caps lock pode ajudá-lo a fazer destacar alguma palavra ocasional, mas não abuse.

Pontos de exclamação
Da mesma forma que não deve abusar com letras de caixa alta como no ponto anterior, evite o uso constante de pontos de exclamação, que poderão ser considerados “spammy”.

Símbolos diferentes
Os emails poderão mais facilmente ir parar à caixa de spam do utilizador se você usar muito símbolos como “@#$%&”, pois são símbolos que poderão fazer desencadear mecanismos de spam. As exceções a estes casos são quando os está a usar para mencionar contactos (símbolo de arroba @), ou o símbolo do cardinal (#), também chamados de “hashtags”, que são símbolos usados no Twitter e mais recentemente no Facebook.

Vender
Os melhores títulos, ou seja, os melhores assuntos de email, são aqueles que dizem o que está dentro do email, enquanto os piores são aqueles que vendem o que está dentro. Não seja como aqueles que tentam vender e empurrar os produtos ou serviços à força. O objetivo do assunto é fazer com que o leitor abra o email e a mensagem.

Linguagem e filtros
Há certas palavras que podem ser consideradas repetidas e abusivas pelos filtros de email. Repetidas menções de palavras como “grátis”, “barato”, “compre agora”, “visite o nosso website” poderão desencadear os filtros instintivos de spam do seu potencial leitor.

Conclusão
Implemente estas recomendações, e tenha atenção de não cair nos erros mencionados nos cuidados dos pontos anteriores para escrever assuntos de emails que serão mais relevantes para os seus clientes, e mais facilmente abertos por eles.

Comece já a por em prática estas recomendações! Abra agora sua conta E-goi!

Criar conta grátis!

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